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New distribution channel amplifies brand presence in mass-market retailers.
November 14, 2023
By: Lianna Albrizio
Associate Editor
APTO Skincare is participating in the CVS Beauty in Real Life (BIRL) program. The program awards shelf space to personal care brands in the top CVS beauty doors across the nation. APTO Skincare is now available in 162 brick and mortar CVS locations and on the CVS eCommerce platform. “We’re very proud to see our products in CVS,” said Noemi Manso, head of sales for APTO Skincare. “To be selected by them to participate in the Beauty In Real Life program is recognition t...
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